You recently made the decision to create your website or get started in e-commerce. Bravo! You have defined your needs and your specifications are ready to be sent. But who? A crucial step remains to be taken with the selection of a provider. The be listening to you, but how can you be sure to make the right choice?
How to find the agency that brings together the best expertise, and who will propose a solution REALLY adapted to your needs? Here is a short guide to help you see more clearly about: The commercial speech Packaged offers expertise Creative quality Who does what in the agency Outsourcing The first reflex to see their offer. It is here that one often finds the first indications indicative of the level of professionalism of the agency. 1. The commercial speech vendeur.jpgPay attention to the realism of the speech, and the extension effort that is done to explain the nature of the benefits. Beware of simplistic speeches like “With us, internet is easy …”. Commercial speeches tend to simplify things, but to pretend that the Internet is easy, it does not bode well. Another speech to take with tweezers, that of “Your professional site cheap … in 2 phases
3 movements”. Unless you just need a showcase site of ten pages without special technical requirements, make a website for a SME or a quality e-commerce shop requires at least 2-3 weeks of work between its conception and its setting on line. This time of work at a cost that certainly can not be a few hundred euros, unless … we offer packaged offers. 2. Packaged offers creation-website-internet.jpgMany agencies now offer packages of websites websites or e-shops “turnkey” at unbeatable costs. You have to understand what is behind these types of offers before choosing one of them. With the development of CMS (Content Management Systems), website manufacturing has entered an industrial era. Concretely, a technical core already existing (and often free, thank you open source software …) can duplicate to infinity the same site structure, it is enough to customize with its own texts and photos. Time savings in terms of development in considerable. At the graphic level, these CMS often come with pre-designed design, customizable in a few hours. Again, huge time savings, and therefore reduced production cost. The disadvantage often you will end up with a site that will look pretty much like hundreds of others, Before choosing this type of offer, make sure with the agency that you can benefit from the level of technical and graphic personalization that your project requires. That will have to cost a little more expensive, all of a sudden … 😉 3. The expertise scientist.jpgThis is an important point because we do not work in the same way on an e-commerce site (= sales logic), on a showcase site (= communication logic) or on an information portal (= logic editorial). Each type of project has its own specificities and requires adequate knowledge, especially in terms of design (ergonomics + usability). an e-commerce site, do not turn to an agency that only has references to websites of real estate agencies and showcases.
Expertise saves time on how to lead a project. The expert knows how to go to the essentials because he lets you benefit from his experience on similar projects. The expertise is also (to a certain extent) a guarantee that the result of the service will comply with the professional standards of the internet. In general, web agencies claim to be experts regardless of the type of site, but are rarely, unless they have a sufficiently large staff to have all the necessary skills internally. Finally, packaged offers “e-commerce site, from X euros / month” are not a pledge of expertise. They can be sold by anyone. It should therefore be checked that the e-commerce expertise is not limited to the proposal of the technical solution, but also in terms of the design of the graphical interface, and web marketing. 4. Creative quality web20badges.pngA good agency must be able to design sites that are in the standards of the moment in terms of webdesign. A website is primarily a visual interface. The first image you give to your visitors is the quality of your design, the clarity of the information, and the overall ergonomics. A good agency should be able to show you customer site references that are in line with current graphics standards. This is even more important than on the internet, everything evolves very quickly. How to get an idea of these standards? Visit sites that talk about webdesign, go see your industry leading websites, or read my blog … because I often website analysis here , i will or even here . And finally, and this is perhaps the best clue, look carefully at the agency’s website itself. It’s a safe bet that she will not be able to offer you a quality website, if she is not
5. Who does what in the agency? equipe.jpgCreating a website, even simple, requires several types of skills, at least a webdesigner and a developer. For important sites, it will also add a project manager, a designer / ergonomist, an editor, a photographer, and more. So the question is whether the web agency has sufficient internal expertise for your project, and if so, at what level of expertise? From experience, a developer is never an excellent webdesigner and vice versa. You can be touching everything, but never expert in everything. Similarly, a developer never masters all development languages. He will therefore tend to develop your site with the language he masters best, without necessarily wondering if it is the one that best fits your needs. It is important to know and understand what the agency offers to ensure the sustainability of your site (read also the article on the mistakes to avoid not to derail the budget of its Internet project ).
6. What is outsourced? A web agency can also propose a project which it will sub-contract a part, because it does not have all the competences. But she rarely says it to you … for fear of losing the project for the benefit of another more complete agency. This terms of development, or additional services site such as SEO or emailing, which are very specific skills. Above all, it should be verified that the outsourced service is well charged at a fair cost because it often costs less than the price at which the agency sells it to you. This can be justified in some cases, the main thing is that there is no abuse on this point. 7. Contact customers The best way to get an opinion on an agency is to talk to those who have already used his services. All web agencies have on their site a section with the sites they have made (and which they are proud …). Try to find one that looks like your project, and contact the owner for his opinion. Some agencies in Normandy To make your research work easier, here is a non-exhaustive list of the main Normandy web agencies, based in Rouen and the surrounding area . I did not make a selection, I let you judge for yourself previous explanations 😉 Any testimony (constructive, I specify …) about a collaboration with one of these agencies is welcome. The comments are there for that.